Brand ________ is the extent to which a consumer repeatedly purchases a given brand.
A) equity
B) knowledge
C) valuation
D) loyalty
E) sourcing

Name: Brand ________ is the extent to which a consumer repeatedly purchases a given brand. A) equity B) knowledge C) valuation D) loyalty E) sourcing
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand loyalty is the extent to which a consumer repeatedly purchases a given brand. It refers to the degree to which a customer consistently chooses one brand over others in a given product category.

Brand ________ Is the Extent to Which a Consumer Repeatedly