Which of the following statements about brand equity is NOT true?
A) Strong brand equity means a brand has customer loyalty.
B) Brand equity refers to the brand's value to an organization.
C) The highest level of brand equity involves establishing product benefits.
D) Brand equity gives a firm the power to capture and hold onto a larger share of the market and to sell at prices with higher profit margins.
E) Brand equity can provide a competitive advantage.

Question

Quizplus · Accepted Answer

The statement "The highest level of brand equity involves establishing product benefits" is not true. The highest level of brand equity involves establishing an emotional connection with the consumers and creating a strong brand image in their minds. While product benefits are important, they are not the only factor that contributes to brand equity.

Which of the Following Statements About Brand Equity Is NOT