The total financial benefit that results from owning a brand is quantified through the process of brand ________.
A) differentiation
B) valuation
C) extension
D) positioning
E) equity

Question

Quizplus · Accepted Answer

Brand valuation is the process of determining the total financial value or worth of a brand. It takes into consideration multiple factors such as brand awareness, brand loyalty, brand image, and overall brand equity. This process helps businesses understand the monetary value of their brand and the potential financial impact of their branding strategies.

The Total Financial Benefit That Results from Owning a Brand