Of the types of brand loyalty, which one leads to a higher relative price?
A) attitudinal
B) behavioral
C) purchase
D) category
E) consumption

Question

Quizplus · Accepted Answer

Attitudinal loyalty leads to a higher relative price because it is based on a customer's positive attitude towards a brand, which often results in a willingness to pay more for that brand's products or services due to perceived value or quality.

Of the Types of Brand Loyalty, Which One Leads to a Higher