Brand ________ answers the question "What should my brand stand for?"
A) personality
B) positioning
C) alliance
D) knowledge
E) architecture

Question

Quizplus · Accepted Answer

Brand positioning is the process of defining the unique value proposition of a brand and how it is different from its competitors. It answers the question of what the brand should stand for and how it should be perceived by its target audience.

Brand ________ Answers the Question "What Should My Brand Stand