The strongest brands go beyond attributes or benefit positioning; they are positioned on ________.
A) desirable benefits
B) service attributes
C) status
D) values
E) customer image

Question

Quizplus · Accepted Answer

Strongest brands are positioned on values rather than just attributes or benefits. They create an emotional connection with customers based on shared values and beliefs, which leads to loyalty and advocacy.

The Strongest Brands Go Beyond Attributes or Benefit Positioning; They