Chicken of the Sea brand tuna sells more than the same size Kroger brand tuna, even though the Kroger tuna costs $0.15 less per can. Chicken of the Sea has brand ________.
A) extension
B) equity
C) specialty
D) service
E) allies

Question

Quizplus · Accepted Answer

The fact that consumers are willing to pay more for Chicken of the Sea tuna despite a cheaper alternative suggests that the brand has strong brand equity. Brand equity refers to the value a brand adds to a product beyond the functional benefits, such as through brand recognition and associations with quality or trust.

Chicken of the Sea Brand Tuna Sells More Than the Same