________ are responsible for managing multiple brands in a product line.
A) Category managers
B) Brand managers
C) Communications managers
D) Market managers
E) Sales managers

Question

Quizplus · Accepted Answer

Category managers are responsible for managing multiple brands in a product line. They oversee the overall strategy for the entire category, including which brands to include, how to differentiate them from each other, and how to promote them in the market. Brand managers, on the other hand, focus on managing a specific brand within the category. Communications managers oversee the planning, development, and execution of an organization's marketing and communication activities. Market managers oversee a specific geographic region or market segment, and sales managers lead a team of sales representatives to achieve sales goals.

________ Are Responsible for Managing Multiple Brands in a Product