A company that wants to keep its customers from switching brands would be most likely to select a ________ strategy.
A) new brand
B) line extension
C) multibranding
D) co-branding
E) licensing

Question

Quizplus · Accepted Answer

A line extension strategy involves adding new products to an existing brand line, which can help retain customers by offering them more choices within the same brand, thus reducing the likelihood of them switching to a competitor.

A Company That Wants to Keep Its Customers from Switching