Which of the following is the practice of marketing two or more products and/or services in a single package?
A) multibranding
B) co-branding
C) line extending
D) brand stretching
E) bundling

Question

Quizplus · Accepted Answer

Bundling is the practice of marketing two or more products and/or services in a single package. Multibranding refers to a company offering many different brands in the same product category. Co-branding is when two or more companies collaborate on a product. Line extending refers to adding new products to an existing product line. Brand stretching is when a company extends its brand to products in a different product category.

Which of the Following Is the Practice of Marketing Two