Each new iPod product introduction advances the causes of democratizing technology and approachable innovation. iPod, an expert at fostering customer community, has been ranked one of the Breakaway Brands by the brand consultancy Landor Associates. iPod is positioned on ________.
A) attributes
B) benefits
C) variation
D) selection
E) values

Question

Quizplus · Accepted Answer

The statement mentions that iPod advances the causes of democratizing technology and approachable innovation, which are values rather than attributes, benefits, variation, or selection. Therefore, the best choice is E) values.

Each New IPod Product Introduction Advances the Causes of Democratizing