It is most accurate to say that the executive summary of a marketing plan is designed to communicate ________ to senior leadership and business stakeholders.

Question

Quizplus · Accepted Answer

The executive summary is intended to provide high-level essential information about the marketing plan to senior leadership and stakeholders, in order to give them a quick and comprehensive understanding of the plan without the need to dive into the details of things like specific controls and measurements or detailed market analysis.

It Is Most Accurate to Say That the Executive Summary