In a marketing plan, the ________ section provides a brief overview of the primary goals, recommendations, and planned actions included in the marketing plan.

Question

Quizplus · Accepted Answer

The executive summary section of a marketing plan provides a brief overview of the primary goals, recommendations, and planned actions included in the marketing plan. It is essentially a condensed version of the entire marketing plan, and should be clear and concise so that readers can easily understand the key points. It is often the first section of the marketing plan that readers will look at, so it is important to make it compelling and informative.

In a Marketing Plan, the ________ Section Provides a Brief