In a marketing plan, the ________ section identifies the history of the business and its core competencies.

Question

Quizplus · Accepted Answer

The company description, purpose, and goals section typically includes information about the company's background, history, and core competencies. This information helps set the context for the rest of the marketing plan and provides insights into the company's strengths and capabilities that can be leveraged in the marketing strategy. The other answer choices (executive summary, forecasting, marketing situation, and marketing strategy) focus on other aspects of the marketing plan.

In a Marketing Plan, the ________ Section Identifies the History