A company's mission statement would most logically be included in which section of the marketing plan?

Question

Quizplus · Accepted Answer

The company's mission statement falls under the section of the marketing plan that describes the company's purpose and goals, known as the company description, purpose, and goals section. This section outlines the company's mission, vision, values, and overall goals, and serves as the foundation for the marketing strategy and other sections of the plan.

A Company's Mission Statement Would Most Logically Be Included in Which