Refer to the Scenario Below to Answer the Following Questions

Refer to the scenario below to answer the following questions.
Suzanne and Shandra, longtime friends, share a love of animals. For months, they talked about starting their own pet services business, listing ideas for services they might provide and how they might market those services. They were most interested in providing dog and cat grooming and dog walking services.
Suzanne and Shandra looked for information on established pet service businesses in their suburban area, using information from the local chamber of commerce and online research. They discovered that none of the local pet services companies provided on-site pet grooming. Suzanne and Shandra saw this as a great opportunity to distinguish their business from potential competitors.
The two women wrote a basic business plan and applied for and received a business loan to start up On-the-Go Groomers. They proposed to purchase an RV motorhome and outfit it with two comfortable dog and cat grooming stations. On-the-Go Groomers would come to clients' homes to provide pet services instead of requiring pet owners to come to them!
Six months after launching the business, Suzanne and Shandra are pleased with their success, but both feel that they are not reaching enough potential customers. So far, they have relied on local newspaper advertisements and positive word-of-mouth to generate business. Suzanne said, "We have come so far and really have a great little business going. But I think we could become much bigger with the right plans in place."
-Details that Suzanne and Shandra discovered about competitors in their market would most likely be analyzed in which section of a marketing plan?

A) executive summary
B) measurement and controls
C) marketing situation
D) forecasting
E) company description, purpose, and goals