The forecasting section of a marketing plan draws on data analysis rather than subjective judgment.

Name: The forecasting section of a marketing plan draws on data analysis rather than subjective judgment.
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Question

Quizplus · Accepted Answer

The forecasting section of a marketing plan often combines both data analysis and subjective judgment, as it involves interpreting data trends and making assumptions about future market conditions and consumer behavior.

The Forecasting Section of a Marketing Plan Draws on Data