Which of the following should be the first step in designing a channel strategy?
A) identifying channel objectives
B) understanding the desires of the target customer
C) analyzing channel alternatives
D) evaluating intermediaries
E) exploring international opportunities

Question

Quizplus · Accepted Answer

Understanding the desires of the target customer is the first step in designing a channel strategy since it defines the needs and wants of the end consumer that the channel strategy should satisfy. This understanding helps in determining which channels the target customer is likely to use to purchase the product. Identifying channel objectives, analyzing channel alternatives, evaluating intermediaries, and exploring international opportunities come after understanding the target customer.

Which of the Following Should Be the First Step in Designing