Which of the following is the term for resellers, brokers, and facilitators that improve the effectiveness of a marketing channel?
A) third-party logistics providers
B) channel leaders
C) channel intermediaries
D) logistics managers
E) consignees

Question

Quizplus · Accepted Answer

Channel intermediaries are resellers, brokers, and facilitators that improve the effectiveness of a marketing channel. Third-party logistics providers and logistics managers, on the other hand, primarily focus on the physical movement and storage of goods. Channel leaders may refer to the dominant player in a particular marketing channel, but does not necessarily include intermediaries. Consignees are the recipients of goods in a shipment, and are not necessarily intermediaries themselves.

Which of the Following Is the Term for Resellers, Brokers