A selective distribution strategy is most suitable for which consumer product category?
A) convenience products
B) unsought goods
C) shopping products
D) luxury products
E) materials and supplies

Question

Quizplus · Accepted Answer

Selective distribution is most suitable for shopping products, which require consumers to compare different brands and models, and thus benefit from being available in select outlets that can provide the necessary information and service.

A Selective Distribution Strategy Is Most Suitable for Which Consumer