An intensive distribution strategy is most suitable for which consumer product category?
A) convenience products
B) unsought goods
C) shopping products
D) luxury products
E) materials and supplies

Question

Quizplus · Accepted Answer

Intensive distribution is a strategy that involves making a product widely available in as many outlets as possible, such as supermarkets and convenience stores. Convenience products are those that consumers purchase frequently and with minimum effort, and therefore, require easy access to them. Hence, a high level of distribution intensity is appropriate for convenience products.

An Intensive Distribution Strategy Is Most Suitable for Which Consumer