In a ________ channel organization, two or more companies at one level join together to form an alliance.
A) franchise
B) horizontal
C) VMS
D) multichannel
E) conventional

Question

Quizplus · Accepted Answer

In a horizontal channel organization, two or more companies at the same level come together to form an alliance, usually to take advantage of economies of scale, share distribution channels, or enhance product offerings. The other options (franchise, VMS, multichannel, and conventional) do not fit this description.

In a ________ Channel Organization, Two or More Companies at One