Marketing logistics involves getting the right product to the right customer in the right place at the right time at the right price. Which of the following is NOT included in this process?
A) planning the physical flow of goods and services
B) implementing the plan for the flow of goods and services
C) controlling the physical flow of goods, services, and information
D) gathering customer's ideas for new products
E) A and C

Question

Quizplus · Accepted Answer

Gathering customer's ideas for new products is not directly related to the logistics of getting the right product to the right customer in the right place at the right time at the right price. It is more closely related to the process of product development and innovation.

Marketing Logistics Involves Getting the Right Product to the Right