An advantage of a vertical marketing system (VMS) in comparison to a conventional channel organization is that it acts as a(n) ________ system.
A) unified
B) more creative
C) profit-driven
D) customer-driven
E) independent

Question

Quizplus · Accepted Answer

A vertical marketing system is a unified system where a manufacturer, wholesaler, and retailer work together as a single group to provide a product or service to the customer. This results in a more efficient and effective distribution channel and enables the members of the system to better coordinate their activities in support of their common goals. Therefore, the correct option is (A) unified.

An Advantage of a Vertical Marketing System (VMS) in Comparison