Marketing logistics involves which of the following flows of products and information?
A) outbound and inbound only
B) outbound, inbound, and reverse
C) inbound and reverse only
D) outbound and reverse only
E) outbound only

Question

Quizplus · Accepted Answer

Marketing logistics involves the flows of products and information in both outbound (from the manufacturer to the customer) and inbound (from suppliers to the manufacturer) directions. Additionally, it includes the flow of products and information in reverse (from the customer back to the manufacturer or from the manufacturer to the suppliers) as well. Therefore, option B, which includes all three flows (outbound, inbound, and reverse), is the best choice.

Marketing Logistics Involves Which of the Following Flows of Products