When two Taco Bell restaurants have a disagreement over who should be able to sell in quantity at a discount to the local high school band, they are in a ________ conflict.
A) vertical
B) multichannel
C) no-win
D) horizontal
E) functional

Question

Quizplus · Accepted Answer

A horizontal conflict occurs between two companies at the same level of the distribution channel. In this scenario, the two Taco Bell restaurants are in a horizontal conflict because they are competing for the same customers (local high school band) at the same level of the distribution channel (local market).

When Two Taco Bell Restaurants Have a Disagreement Over Who