Chewing gum is stocked in many outlets in the same market or community; in fact, it is placed in as many outlets as possible. This is an example of ________ distribution.
A) exclusive
B) selective
C) multichannel
D) intensive
E) vertical

Question

Quizplus · Accepted Answer

Intensive distribution is characterized by placing the product in as many outlets as possible in a given market or community. This is suitable for products with high demand and low involvement, such as chewing gum.

Chewing Gum Is Stocked in Many Outlets in the Same