Which of the following is an example of horizontal channel conflict?
A) managers of two separate Holiday Inns disagreeing over what constitutes poor service
B) United Airlines competing with Northwest Airlines for customers
C) disgruntled factory workers complaining about a small pay raise
D) the BMW dealership in Fort Wayne complaining that the BMW dealership in Indianapolis is situated too close
E) A and D

Question

Quizplus · Accepted Answer

Horizontal channel conflict occurs when entities at the same level in a distribution channel, such as dealerships or franchises, are in disagreement. Both A and D describe situations where entities at the same level (managers of the same hotel brand in A, and dealerships of the same car brand in D) are in conflict, fitting the definition of horizontal channel conflict.

Which of the Following Is an Example of Horizontal Channel