Successful integrated marketing communications will result in a company's mass-market advertisements, Web site, direct mail, and personal selling communications all having ________.

Question

Quizplus · Accepted Answer

Integrated marketing communications aim to provide a consistent message across all communication channels. This means that all communication efforts such as mass-market advertisements, website, direct mail, and personal selling should convey the same message and work together to achieve the same marketing objectives. Therefore, the correct answer is E, a consistent message.

Successful Integrated Marketing Communications Will Result in a Company's Mass-Market