Which of the following statements about newspapers is true?
A) The reach of a national newspaper such as USA Today is comparable to the reach of network television.
B) The growing size of online newspaper audiences has offset the decline in newspaper readership.
C) Newspaper advertisements are so inexpensive that it is cost-effective to reach a mass audience spread throughout the United States by purchasing advertising in multiple local newspapers.
D) Newspapers and magazines have similar lead times.
E) Professionally written newspaper articles lend credibility to the ads that appear within the newspaper.

Question

Quizplus · Accepted Answer

Newspaper articles are typically written by professional journalists, which can lend credibility to the publication as a whole, including the advertisements placed within it. This is because readers may associate the quality and reliability of the journalism with the ads, assuming that credible publications would not accept questionable advertising.

Which of the Following Statements About Newspapers Is True