All of the following are reasons that marketers may be losing confidence in network television advertising EXCEPT which one?
A) Production expenses for a polished TV commercial can be substantial.
B) Network television no longer commands the majority of broadcast spending.
C) Many viewers are using DVRs to watch television shows after they have aired.
D) Network television advertising is not as effective at marketing toward smaller and more narrowly defined target markets.
E) The results of network television advertising are not as easily measurable as the results of Internet advertising.

Question

Quizplus · Accepted Answer

The statement mentions that network television no longer commands the majority of broadcast spending, which is actually a reason for marketers to lose confidence in network television advertising. The other options listed are valid reasons for marketers to lose confidence in network television advertising.

All of the Following Are Reasons That Marketers May Be