In the AIDA model, advertising and public relations are most effective at generating ________.
A) demand
B) desire
C) awareness
D) action
E) interest

Question

Quizplus · Accepted Answer

In the AIDA model, advertising and public relations are most effective at generating awareness, which is the first stage of the model. Awareness is the stage where the consumer becomes aware of the product or service being offered. Advertising and public relations are the most effective tools for creating brand awareness and reaching a large audience.

In the AIDA Model, Advertising and Public Relations Are Most