The ________ is comprised of the various elements companies can use to communicate with the target market, including advertising, public relations, sales promotion, and personal selling.
A) integrated media
B) interpersonal media
C) communications mix
D) media mix
E) AIDA model

Question

Quizplus · Accepted Answer

The term "communications mix" refers to the different tools or tactics that companies can use to communicate with their target market. These tools include advertising, public relations, sales promotion, and personal selling. The term "integrated media" generally refers to the various channels or platforms (e.g. TV, radio, social media, etc.) that marketers can use to reach their audience, but it does not encompass the specific types of communication tactics listed in the question. "Interpersonal media" is not a commonly used term in marketing, and the AIDA model is a framework used to explain the stages a customer goes through when making a purchase decision, not a list of communication tools.

The ________ Is Comprised of the Various Elements Companies Can