Which strategy directs marketing efforts toward end consumers rather than retailers and wholesalers?
A) pull
B) blitz
C) push
D) integrated marketing communication
E) promotions

Question

Quizplus · Accepted Answer

The pull strategy is directed toward end consumers, the idea being to create enough demand for a product that customers actively seek it out from retailers and wholesalers. This can involve advertising, promotions, or other tactics that generate consumer interest and excitement in a product. In contrast, the push strategy is directed toward retailers and wholesalers, often involving promotions or incentives to encourage them to stock and sell a particular product. Integrated marketing communication refers to coordinating and integrating various marketing elements (e.g. advertising, public relations, sales promotions) to create a cohesive message and build brand awareness. Promotions refer to specific tactics used to promote a product or brand, which can be part of a larger marketing strategy.

Which Strategy Directs Marketing Efforts Toward End Consumers Rather Than