________ is a measure of how attentively audiences read, watch, or listen to a particular medium.
A) Media reach
B) Media impact
C) Media engagement
D) Media efficiency
E) Impression

Question

Quizplus · Accepted Answer

Media engagement is a measure of how attentively audiences consume a particular medium. It takes into account factors such as how long the audience stays engaged, how often they interact with the content, and the depth of their reactions. This metric is important in determining the effectiveness of a media campaign, as a high level of engagement indicates that the message is being received and acted upon by the audience.

________ Is a Measure of How Attentively Audiences Read, Watch