Which strategy directs marketing efforts toward channel members such as wholesalers and retailers rather than final consumers?
A) pull
B) blitz
C) push
D) integrated marketing communication
E) promotions

Question

Quizplus · Accepted Answer

The push strategy is focused on pushing the product towards the channel members such as wholesalers and retailers so that they can promote it amongst their customers. This strategy involves personal selling, trade promotions, and other activities that encourage the channel members to stock and sell the products. Therefore, the push strategy directs marketing efforts towards channel members rather than final customers.

Which Strategy Directs Marketing Efforts Toward Channel Members Such as Wholesalers