The number of times an individual is exposed to an advertising message by a media vehicle is known as ________.
A) impact
B) reach
C) frequency
D) impression
E) engagement

Question

Quizplus · Accepted Answer

Frequency refers to the number of times an individual is exposed to an advertising message by a media vehicle.

Answer: A, if talking about the effect of the advertising message 
 Impact refers to the effect an advertising message has on the audience.

Answer: B 
 Reach refers to the number of individuals or households exposed to an advertising message.

Answer: D 
 An impression refers to each instance of an advertising message being displayed to a user online.

Answer: E 
 Engagement refers to the level of interaction between the audience and the advertising message, such as likes or comments on social media.

The Number of Times an Individual Is Exposed to an Advertising