Advertisers are increasingly shifting larger portions of their budgets to media that cost less and have more specific target audiences. Which of the following will be harmed the MOST by such a shift?
A) radio
B) newspapers
C) network television
D) search marketing
E) mobile advertising

Question

Quizplus · Accepted Answer

Network television is most likely to be harmed by this shift because it generally has higher advertising costs and a broader, less specific audience compared to the other options listed, which are either more cost-effective or offer more targeted advertising opportunities.

Advertisers Are Increasingly Shifting Larger Portions of Their Budgets to Media