The ________ is a document that describes how an advertiser plans to spend its media budget to reach its objectives.
A) media audit
B) ad trafficker
C) rate card
D) media placement
E) media plan

Question

Quizplus · Accepted Answer

A media plan is a document that outlines how an advertiser plans to spend its media budget in order to achieve its objectives. It details which specific media channels will be used, when and where ads will be placed, and how much money will be allocated to each channel. The media plan is an important component of an advertising campaign, as it helps to ensure that advertising resources are used effectively and efficiently to reach the target audience.

The ________ Is a Document That Describes How an Advertiser