A ________ measures how well each selected media vehicle performs in terms of its estimated audience delivery and cost.
A) make-good
B) media schedule
C) media flowchart
D) media audit
E) media optimization

Question

Quizplus · Accepted Answer

A media audit measures the performance of selected media vehicles in terms of audience delivery and cost. It is used to evaluate the effectiveness of previous media plans and improve future ones. Make-good refers to a compensation for a missed ad placement, media schedule is a plan of when and where advertisements will appear, media flowchart is a visual depiction of the media plan, and media optimization is the process of refining and adjusting the media plan based on performance data.

A ________ Measures How Well Each Selected Media Vehicle Performs