Business-to-consumer companies are more likely to emphasize a(n) ________ strategy, while business-to-business companies are more likely to emphasize a(n) ________ strategy.
A) pull; push
B) push; pull
C) pulse; pull
D) integrated communication; targeted communication
E) targeted communication; integrated communication

Question

Quizplus · Accepted Answer

Business-to-consumer (B2C) companies often focus on a pull strategy, aiming to create demand directly from consumers, thereby encouraging retailers to stock their products due to consumer demand. Business-to-business (B2B) companies, on the other hand, are more likely to use a push strategy, which involves pushing products through the marketing channel to business customers by focusing on personal selling, trade promotions, etc.

Business-To-Consumer Companies Are More Likely to Emphasize A(n) ________ Strategy