Anderson Athletics pays a fee to have its Web site included in a special section of a search engine's results when a consumer searches for "soccer cleats." This is an example of ________.
A) mobile advertising
B) classified advertising
C) print advertising
D) search marketing
E) gaming

Question

Quizplus · Accepted Answer

This is an example of search marketing, specifically through paid inclusion in search engine results.

Anderson Athletics Pays a Fee to Have Its Web Site