________ occurs when ads from outside a test market enter the test market area and have the potential to confuse a marketer's reach and frequency calculations, while ________ occurs when ads meant for the test market touch people in nearby non-test markets.
A) Spill-out; spill-in
B) Spill-in; spill-out
C) Auditing; modeling
D) Modeling; auditing
E) Ad trafficking; media optimization

Question

Quizplus · Accepted Answer

Spill-in occurs when ads from outside a test market enter the test market area, potentially confusing reach and frequency calculations. Spill-out happens when ads intended for the test market are seen by people in nearby non-test markets.

________ Occurs When Ads from Outside a Test Market Enter