An advertisement that is scheduled to run three times during the network television broadcast of a college football game with an expected reach rating of 4.0 among men 18-24 would have a GRP of ________.
A) 3
B) 4
C) 7
D) 12
E) 13

Question

Quizplus · Accepted Answer

Gross Rating Point (GRP) is calculated by multiplying the reach rating by the number of times an advertisement is shown. In this case, with a reach rating of 4.0 and the ad running three times, the GRP is 4.0 * 3 = 12.

An Advertisement That Is Scheduled to Run Three Times During