To guide their media planning and plan optimization, some companies use ________ to analyze the effects of different components, such as the impact of independent media vehicles on a target variable such as sales.
A) media footprints
B) media flowcharts
C) modeling
D) ad trafficking
E) make-goods

Question

Quizplus · Accepted Answer

The use of modeling allows companies to analyze the impact of different media components on a target variable such as sales, which can aid in media planning and plan optimization. Media footprints, media flowcharts, ad trafficking, and make-goods may be used in the execution of a media plan but do not provide the same level of analysis as modeling.

To Guide Their Media Planning and Plan Optimization, Some Companies