A percentage-of-sales-revenue approach to setting a media budget is more complex than a task-and-objective approach.

Question

Quizplus · Accepted Answer

The percentage-of-sales-revenue approach is simpler as it involves setting the budget based on a fixed percentage of past or forecasted sales, whereas the task-and-objective approach requires defining specific objectives and estimating the costs to achieve them, making it more complex.

A Percentage-Of-Sales-Revenue Approach to Setting a Media Budget Is More