In the 1950s concept of the 12 categories of a marketing mix, ________ involved decisions about how to move a product from manufacturer to consumer.

Question

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Channels of distribution involve decisions about how to move a product from manufacturer to consumer. Product planning involves decisions about the features and benefits of the product itself, physical handling involves decisions about the transportation and storage of the product, servicing involves decisions about customer support and after-sales service, and packaging involves decisions about the design and materials of the product packaging.

In the 1950s Concept of the 12 Categories of a Marketing