Marketing ________ is collecting and evaluating marketing metrics to determine the effectiveness of marketing activities in fulfilling customer, organizational, and marketing objectives.
A) measurement
B) accountability
C) testing
D) synthesis
E) return

Question

Quizplus · Accepted Answer

Marketing measurement involves collecting and evaluating marketing metrics to determine the effectiveness of marketing activities in fulfilling customer, organizational, and marketing objectives. It allows marketers to identify what works and what doesn't, and to optimize their marketing efforts accordingly. Accountability, testing, synthesis, and return are all important aspects of marketing, but they are not specifically related to the process of collecting and evaluating marketing metrics.

Marketing ________ Is Collecting and Evaluating Marketing Metrics to Determine