Early marketing measurement efforts tended to focus on ________, while current efforts are moving toward ________.
A) quantitative metrics; qualitative metrics
B) process metrics; financial metrics
C) consumer attitudes; linking sales performance and marketing activities
D) channel member attitudes; consumer attitudes
E) brand health; brand attributes

Question

Quizplus · Accepted Answer

Early marketing measurement efforts were focused on qualitative metrics such as consumer attitudes. However, current efforts are moving towards linking sales performance and marketing activities, which are quantitative metrics.

Early Marketing Measurement Efforts Tended to Focus on ________, While