Advertising copy tests, brand health tracking studies, and return on marketing investment models are all examples of ________.
A) brand awareness measurements
B) marketing measurement tools
C) advertising report card categories
D) balanced report card categories
E) types of customer surveys

Question

Quizplus · Accepted Answer

These are all different types of tools that can be used to measure the effectiveness and impact of marketing efforts.

Advertising Copy Tests, Brand Health Tracking Studies, and Return on Marketing